Communications And Marketing Advisor
City Lima, Peru
Start Date May - Jul 2019 (flexible)
Length of Placement 12 Months
Language Requirements Spanish
Spanish Reading: Level 5, Writing: Level 5, Speaking: Level 5
Language Scale: http://cusointernational.org/languageratingscale
Please submit a Spanish Resume and Statement of Interest
Open to Canadian Citizens and Permanent Residents of Canada only
The Volunteer’s Role
The main objective of this placement is to strengthen the Responsible Tourism Project, so local communities can be in charge of the process and develop sustainable tourism business, introducing themselves in new markets with the help of our partner, Centro Bartolome de las Casas (CBC), and achieve an economically beneficial outcome for all stakeholders, while establishing sustainable community-based tourism (CBT) in Cusco communities.
Tasks will be divided between our partner, the non-profit sectiong of CBC (in charge of capacity building process, systematization and institutionalization of the learning and strengthening process until 2019) and the travel agency CBCtupay (for-profit branch in charge of product development, marketing and sales, based on the systematization and accompanying work of CBC NGO with the communities). The staff of CBC and CBCtupay in Cusco will be directly involved in the systematization of knowledge, the implementation of tools, product development, CBT marketing and sales and the whole process monitoring.
The overall aim of the project is the auto-determination of the native Andean communities, taking actively part in the sustainable CBT business, the Cuso International volunteer will be integrated in the process with the objective to foster this aim by contributing auto-determination based on knowledge building in the field of CBT and rural development.
As a volunteer, you will:
-Accompany the staff in work process of the community-based tourism (CBT) project
-Support rural tourism organizational system, as well as support result-based activities
-Integrate the capacity-building and organizational results of the CBT project into CBCtupay -travel packages
-Process the rural tourism experiences by destination (native community) for product development (CBT tours) and promotion
-Capacity building on promotional techniques and channels for the rural tourism experience for staff working in the project
Essential Academic Qualifications:
- Bachelor’s degree in economy, tourism, business, marketing, rural development, communication, or related fields
Essential Professional Background:
- Strong networking skills and the ability to communicate clearly to a wide range of audiences and stakeholders
- High level capacity for analytical research
- High level of intercultural competence due to the variety of stakeholders in a Quechuan-speaking
- Rural context knowledge as well as international context understanding
About Our Partner
Centro Bartolome de las Casas
The Centro Center Bartolome de Las Casas (CBC), founded on 25 May 1974, is a private non-profit organization located in Cusco. The organization was created in response to the ongoing need to foster and promote the study and understanding of the cultural, historical, economic and socio-environmental dimensions of the Andean rural world; a world conceived as a specific reality that must be thought both as its past and present, as well as its future possibilities.
CBC´s work focuses on vulnerable rural populations on the following strategic areas:
- Governance and intercultural justice
- Sustainable Tourism and Fair Trade
- Water Management
- Intercultural Education
- Promote community-based rural tourism focusing on Responsible and Sustainable Tourism, through horizontal coordination between the enterprises and the community.
- Advice and support to local governments in the development of tourism management tools.
- Support value chains for small farmers, using the methodology of rural businesses networks and vertical articulation with restaurants and tourist hotels.
- Promote fair trade of traditional artisans from Cusco region
Terms and Conditions
Cuso International terms and conditions allow you to lead a modest and healthy lifestyle while being effective in your placement. This support package will cover basic living expenses for one volunteer and is not intended to cover home-based expenses (ex. loans, support payments, etc.) or luxury items such as imported items in placement or international personal travel.
- Modest monthly living allowance (varies depending country)
- Accommodation while in placement
- Return airfare and visa/work permit costs
- Cost of required vaccinations, antimalarial medication and health insurance
- Pre-departure training and in-country orientation
- Travel and accommodation for reintegration debriefing weekend
- Modest support for accompanying partners and dependents going on placement with you for 12 months or longer (Return flight, emergency medical insurance, vaccinations)
- Access to Employee Assistance Program while in placement and upon return
- Travel and accommodation for the five-day pre-departure training course and for in-country orientation
- Bonus: Additional return flight home or cash in lieu after 12 months of service for volunteers who extend for another 6 months
We ask each volunteer, regardless of placement length, to raise $2,000. All volunteers receive support from Cuso International to help achieve the goal through fundraising. If the volunteer chooses not to fundraise or is unable to achieve the fundraising goal, he/she can make a one-time donation or become a monthly donor to support our work.
Depending on the nature of the placement, volunteers are encouraged to provide e-volunteering support to the local partner or to Cuso International before or after their field placement. Volunteers can also request e-volunteer support to help them with their work, or any other partner-requested task while they are in placement.
Residency and Citizenship
The majority of Cuso International volunteer applicants are residing in Canada at the time of application and during the pre-departure process. Occasionally we received applications from volunteer applicants who are residing outside of Canada at the time of application. In both instances, between your application date and placement start date, we must be able to contact you and you must be able to contact us easily and promptly throughout the process.
We may require your passport and would need to be aware of your current place of residence and any travel plans you may have during this time. You will also require unrestricted access to Canada during this time for training, as applicable.
Leaving your country of residence can have significant effects on your citizenship status in that country. It is your responsibility to research the consequences of travelling to Canada during the pre-departure process if you are living outside of Canada and of leaving your country of residence for a placement with the immigration authority where you live.
By applying to this placement, you accept full responsibility for any consequences related to your citizenship, residency and immigration status or penalties as a result of travel to pre-departure training, an international placement or other Cuso International related travel.
You must check the implications that apply to you, but examples include:
- Canadian permanent residents may need to make arrangements with immigration authorities before travelling. These arrangements allow them to travel without risk to their status in Canada. Without them, residency status may be withdrawn.
- Citizens of other countries, including those visiting Canada on a visa, may have travel restrictions.